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Norwegian IT entrepreneur and former lawyer. Qualified lawyer (LL.M) at UiO and 3-year Art Director from Westerdals. In 2004, Erling founded the digital marketing agency Omega Media. One of the products the company developed was the former Norwegian online community Biip.no, which was launched in 2005. In 2008, Omega Media and Biip.no were sold to TV2 and Egmont for NOK 76 million. Following the sale, Erling received a tax claim in millions, which inspired him to start studying law. Erling bought back Omega Media towards the end of 2012, and completed his studies on a part-time basis alongside a full-time job. He eventually won the tax case against the state. Erling then worked as a lawyer until 2019, when he left the legal profession to found Advokatguiden AS.

Jernej Hartman has an education in computer science from Slovenia. He has extensive experience in software development and has played a key role in the development of Advokatguiden since its inception. Jernej is the Chief Technology Officer (CTO) of Advokatguiden. He is based in Slovenia and has been involved in the platform's code development from day one. Jernej ensures that our technology is at the forefront of the industry and leads the development team with a focus on innovation and optimization.

Ben has education in economics from England as well as auditing from BI. He is titled as a state-authorized auditor with a background in auditing and financial management, and has been involved in the start-up of numerous companies where he has contributed to the development of financial strategy. Ben is the Chief Financial Officer of Advokatguiden. He ensures tidy books at all times and ensures a seamless relationship with customers and suppliers from a financial perspective.